Big corporations have entire teams turning data into better decisions. Chambers, associations, and the small businesses around them rarely do — and they pay for it in slower growth, missed risks, and gut-feel calls that could have been informed ones. We close that gap with Aligned KPIs™, our Executive Reporting Platform built for lean organizations of 100 employees or less.
Our clients lead chambers of commerce, member-based associations, and growth-focused small businesses — organizations of 100 employees or less, running lean with limited staff, limited budget, and no data team, who want an experienced operator in the room. Through Aligned KPIs™, our Executive Reporting Platform, we pair AI with decades of operating experience to give you and your team daily visibility into the data that matters most — so you can grow faster, manage risk smarter, and lead with more clarity and less friction.
DJ founded 1 to 100 Advisors to give chamber, association, and small-business CEOs the same caliber of data insight that large corporations take for granted. He's spent three decades building, leading, and advising technology companies — including founding WebLink International, the first online membership platform for associations (now part of Momentive Software, serving 3,000+ chambers and associations representing over 1.5 million small businesses).
His entrepreneurial path started early: he founded his first tech company at 14 and sold it at 17 in the Apple ed-tech space. Since then, he's served 18 years as CEO of two venture-backed companies valued at over $100M, coached CEOs and senior leaders across multiple industries for more than a decade, and advised venture capital and private equity firms on strategy.
We bring the technical depth to deploy modern AI and data tools, paired with the operating instincts to know which numbers actually move the business.
Every dashboard, KPI, and recommendation is reviewed through the lens of experienced CEOs who've built and scaled growth organizations — because leadership decisions deserve more than software.
The result: less friction, sharper decisions, and the peace of mind that comes from running your organization on real data instead of best guesses.
A 15-minute call. One honest read on your numbers. We'll show you how Aligned KPIs™ and the CEO Operating System™ would make your organization more visible — and what the first 30 days would look like.
